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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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Marketing and media expert Martyn Wady gives us his top tips to improve, revive and refresh your salon business!
When times are tough it's easy to shy away from improvements for fear of straining your cash flow. But fear not, here are some simple ideas to boost your business, your services and your team morale, for little or no expense.
Assess your competition
Take a good look at salons and mobile services in your area – what they charge, what services they offer, how they promote themselves etc. You could even visit as a potential client to get some insider knowledge. You'll get ideas on how to improve your salon, plus see all the things you're doing well!
Review client records
Go over and update your client database and records. This is a valuable resource and marketing tool so make sure it's up to date. Once complete, use it to review trends, contact lapsed clients, target lagging areas etc.
Review your product lines
It's easy to fall into the habit of buying and using the same old products, but are they the best? Look at what else is available; you might find something of better value or better performing, or even both!
Team building schedule
Team building is crucial for good morale and should be more than an annual Christmas party. It needn't be expensive – go bowling, have a BBQ or picnic, a karaoke evening etc. You can also include creative and photographic evenings as part of the programme. It’s important to plan ahead and put dates in the diary so no-one misses out.
Marketing strategy
It doesn't matter how big or small your business is, it's worth looking at how you are going to promote your services over the next 12 months. Whether it is local advertising, social networks, client evenings, competitions, leaflets, posters, promotions or incentives, take time to sit down and plan a timetable and budget. The better coordinated and planned your marketing is, the more successful it’s likely to be.
One final worthwhile job is to review your finances. Your turnover may look good but how is your profit margin? Discounts, loyalty schemes and increased overheads can all impact your bottom line and financial stability. A review may highlight possible savings as well as areas of strong or weak performance.
Top Tips
Salon spring clean
“Close the salon for a day or get everyone in on a Sunday and give the salon a good scrub. Supply loads of coffee and cakes then afterwards take everyone out for a well-earned beer and pizza.”
Client survey
“Find out what your clients like, don't like or would like to see in your salon. Ten or so simple questions that can be emailed, posted or answered in the salon. Consider an incentive for taking the survey and making responses anonymous.”
Team training
“There are loads of courses available, and sending team members on a course is an incentive and will improve your business. Look for offers and promotions from product companies and plan a schedule over the year to spread the costs.”
“Don’t just update your prices, look at what you offer and how it's worded – especially colour services. Use fashionable, sexy terms and words to make everyday services more appealing.”
Review your website/online presence
“You needn't spend thousands on a re-design; just update your information, profiles, images etc. Also think about what you need your website to do and make sure it’s doing it.”
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
With Mother’s Day right around the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.
The days of Pinterest just being a cute little way to plan a wedding are long gone, and if your salon doesn’t yet have a Pinterest page, here are several reasons why you need to change that today.
Social media is great for building a better relationship with your clients. However, it’s still important to be aware of how social media can have both positive, and negative effects.
Read our guide to help your salon have ‘the daddy’ of all Father’s Days by reaching a new market, promoting your treatments for men and turning gift sales into regular clients.