Menu
The Face of Beauty in 2018
It's truth universally acknowledged, that we will always find time and money to spend on ourselves when it comes to beauty. So we thought we'd do a little catch-up to get you thinking about your current beauty offering.Cleansing
There is no longer a one-size-fits-all approach to beauty, and the cleansing market in particular has exploded with offerings. While makeup wipes are taking a beauty when it comes to how they are clogging up our environment, there are tons of safer options out there. Since arriving in stores around four years ago, Micellar Waters have finally found their footing, as more and more women understand what they actually do. Buying a bottle of what basically looks like tap water had so many of us confused, but we're all getting the hand of the science of it, finally. (Micellar Water Cleansers contain tiny micelles, tiny balls of cleansing oil molecules, suspended in soft water).
These cleansing waters - influenced by a Japanese approach of applying a cleanding water and leaving moisture behind - meaning no need to wash off the remainder - take off makeup and leave skin soft and supple afterwards. However, many of us won't stop there, and there is some doubt as to whether cleansing with micellar water is enough. If anything, these waters often form part of a double cleanse: where we use the first product to remove dirt and oil (often an oil-based product) before following with a gel-based cleanser (or cleansing water), to remove excess oil.
Another concept that British women have finally taken onboard is using oil to cleanse their skin. Applying oil to your face does sound a little worrying, especially for those with oily or acne-prone skin, but like attracts like, so using oil as your first cleanse means you are taking away the excess from your skin, therefore allowing your second cleanse to actually clean your skin.
TRY: We stock Strictly Professional's Micellar Water Cleanser and we're already hearing it's amazing at removing stubborn makeup! Moisturising:
Gone are the days of slapping on your fave moisturiser in the morning and being done with it for the day. Today, depending on our skincare needs, moisturising can be as complicated as you like. Starting right after the morning cleanse, many of your clients are now:
- Spritzing on a face mist to ensure zero dryness post-cleanse
- Applying a serum - Hyaluronic Acid-based to pump up moisture retention, or Vitamin C-based, to give a glow
- Applying SPF - it's finally been accepted that this is a daily no-brainer, regardless of the country you live in, how dark your skin is, or the weather conditions
- Applying a refreshing stick balm - an influence from Korean beauty trends
- Apply a moisturiser
- Apply a primer - often moisturising and either illuminating or mattifying
- Using foundation - we can choose anything from illuminating with zero oil, to moisturising and mattifying at the same time
- Carrying a face mist around to keep makeup - or bare skin - feeling fresh
TRY: Kaeso's Elixir Beauty Oil is amazing at prepping skin ahead of makeup and makes a great overnight skin treatment too...
Masking:
Head to any social media platform over the weekend and you'll see #selfcare and #selfcaresunday at the top of the trending hashtags list. In 2018, the phrase 'self-care' has replaced what we used to call 'me-time', but it has become intertwined with our mental state too. Taking time out, from just five minutes to a couple of hours, has become a huge trend, and has no doubt increased the revenue of tons of beauty brands. Instead of barely finding the time to apply a five-minute mask, your customers are now willing to put aside time for indulgent baths, complete with candles and bath bombs, while they apply two, three, sometimes four (or more!) face masks, all targeting various skin issues and needs. The implication is that, while we're all taking more time to focus on ourselves, we are a) becoming more comfortable with ourselves, in what is currently a very judgemental landscape when it comes to social media and b) taking our minds off the daily stresses of our lives. Which can't be a bad thing, right?
As well as the types of masks being too numerous to mention (sheet, clay, gel etc), we're also seeing masks for more specific areas: lips, under eye, necks, breasts and more!
TRY: Beauty Pro and Barber Pro masks have all the bases covered, from sheet masks to under-eye masks and more!
Keeping up!
To keep up with the latest beauty trends, check out popular beauty hashtags on Instagram, and look out for news on Korean, Japanese and French beauty brands. While the Korean and Japanese brands are all about pushing forward, often with quirky ingredients and lower price points, the French pharmacy industry has long been admired for providing no-nonsense, science-based products that work. Keep experimenting to find out what works for you, and your clients. And be sure to check out our ever-growing array of beauty offerings!
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Featured products
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Back to Posts
Tags
- 10years
- 2021
- 2022
- 2023 nails
- accessories
- acids
- acne
- advice
- all soft
- anniversary
- anxiety
- appointments
- apps
- art
- autumn
- autumn hair
- autumn nail trends
- balayage
- banking
- barber
- barbering
- barbers
- beauticians
- beauty
- beauty guidance
- beauty industry
- beauty professional
- beautypro
- bleach
- blonde
- botox
- braids
- brassy
- bridal
- bright hair
- brow lamination
- brows
- business
- cancellation
- capital & i
- cash flow
- celebrate
- chairs
- checklist
- christmas
- christmas nails
- clean
- client loyalty
- clients
- collection
- colour
- colourists
- corona virus
- covid
- covid 19
- covid19
- covid-19
- creative colour
- cruelty free
- curls
- customer
- design
- education
- event
- facial
- fall
- festive
- finance
- finances
- freelance
- freelance beauty
- freelance hair
- freelancer
- freelancers
- frog skin design
- funny
- furniture
- gel
- gellux
- glam
- glossy waves
- glow
- gold
- guide
- guidelines
- guidlines
- hair
- hair art
- hair care
- hair colour
- hair dye
- hair industry
- hair inspiration
- hair products
- hair salon
- hair style
- hair styles
- hair styling
- hair trends
- haircare
- haircolour
- hairdresser
- hairdressers
- hairdressers advice
- hairdressers guide
- hairdressing
- hairstyle
- hairstyles
- halloween
- health
- healthy
- help
- how i got here
- how to
- hygiene
- ideas
- indola
- ingredients
- inoa
- inspiration
- interiors
- january
- keratin
- keune
- l’oréal
- l’oréal professionnel
- lamination
- lashes
- lockdown
- loreal
- l'oreal
- l'oreal pro
- l'oreal professional
- macadamia
- make up
- manicure
- marketing
- mask
- maskne
- mens
- mens hair
- men's hairstyles
- mental health
- mobile
- nail
- nail art
- nail creations
- nail design
- nail industry
- nail inspiration
- nail trends
- nailart
- nails
- natural
- navy
- neutralise
- new
- new look
- new normal
- new years
- nxt
- olaplex
- opi
- organised
- oval
- party
- party hair
- party trends
- pastel colours
- pigment
- planning
- plant based
- ponytail
- preparation
- pricing
- pro longer
- products
- professional
- professional hair
- professional hair care
- professional tan
- protect
- pulp riot
- re opening
- redken
- re-open
- reopening
- reopening hair salon
- retail
- reverse balayage
- safety
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- samantha cussik
- savings
- schwarzkopf
- self care
- selfcare
- self-employed
- semi permanent
- sensitive skin
- skills
- skincare
- skincare steps
- skincare tips
- small business
- smoky hair
- social
- social media
- spa
- spraytan
- spring
- square
- star
- stars
- starting your own business
- step by step
- step by step guide
- step-by-step
- stylist
- success
- summer
- summer hair trends
- sun damage
- tanning
- technique
- textured nails
- tigi
- time to improve
- tips
- tips & advice
- tips for reopening business
- toner
- toning
- top knot
- top tips
- training
- treatment
- trend
- trends
- tutorial
- unwind
- updo
- upgrade
- upskills
- valentines
- vegan
- veganuary
- wahl
- wax
- waxing
- week
- wella
- wella professionals
- winter
- xbox
- yovanka loria extensions
Latest Posts
- A Week In My Shoes - Yovanka Loria
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- Something Old - Something New
- Skin Cycling 101
- The Winter Nail Trends 2023
- Let's Party
- Winter Glow-Up
- Fall Colour Faves
- Indola Blonde Expert Care Range
Related Posts
A Week In My Shoes - Yovanka Loria
Spend the week with Yovanka Loria, a salon owner and founder of a multifaceted global business, Yovanka Loria Extensions.
Chantelle: Capital & Me, my self-employed journey & the importance of networking
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
The Winter Nail Trends 2023
Hello 2023! The nails trends you need to follow this year are here...and we LOVE them! To find out what styles you should be rocking read more...
Let's Party
Nothing says celebration quite like a new look! Check out these luxe party tips from some of the best in the hair business.
Winter Glow-Up
Check out our top tips for maintaining your glow! Find out how to maintain your healthy skin in the battle against the winter weather.