Deciding on your costs can be one of those super difficult decisions that you’d rather not deal with. However, it is an important step, so make sure you do your research. Here are some tips to help make the process that little bit less painful.
A fair price
On the one hand you want to price your services fairly for your clientele, and on the other – you have bills to pay! The best thing to do when it comes to pricing is to remove emotion and instead look at the facts. Pick several local hair or beauty pros that you know and do some research on what they’re charging and what exactly each service entails. Find out which manufacturers they work with and look up what those brands offer.
Next, consider how long each service that your competitor offers takes and then analyse that against their cost. Be aware that their location will greatly affect what they’re charging, and also, if they are known for celebrity clientele the prices will be much higher.
Another thing to consider when it comes to pricing is COVID. PPE is a must for you and your clients and you’ll also need to be realistic on how many people you can cater to in one day, as you will need to clean your kit/surfaces etc regularly. If you have to cut down on the amount of people you see, then consider what you’re offering. If a client is booked in for a cut and/or colour, you could also book them in for a hydrating Olaplex treatment too – this means you can maximise the time you spend with each client without worrying about the bottom line.
Top Tip: List out what services you wish to offer and what products you will need to offer that service and then cost these accordingly. Ensure you consider how long a service will take you, factoring in travel time if mobile and clean down if a home salon.
What brands to use?
One of the most important decisions you can make which will affect your pricing the most is which brand to use. Some factors to consider that will help you make that decision include:
· What’s my budget? · What are my competitors using? Do I want to follow along or offer something different? · What’s the price per usage? Speak with our knowledgeable Capital store staff or each manufacturer to find out how many uses you can get from each product. · How quickly will I make back these costs? · How often will I need to re-order? · Do I want to cater for vegan clients? · Do I want to be associated with cool, cult-like brands? · Is this brand well-liked amongst my pro peers?
Don’t forget to speak with our store staff. Not only have they had training on each of the brands we sell, many also work as hair and beauty pros, so have the product knowledge to advise on product and price per usage.
Also, if you know other hair and beauty pros in your area, don’t be scared to reach out to them and ask for advice when it comes to pricing – everyone has to start somewhere!
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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There are various ways you can go freelance; while some hair and beauty pros prefer to rent a chair or space in an existing salon, others love the freedom and flexibility of creating their own at-home workspace.
Starting your own business can definitely be daunting, but once you’ve got your clientele sorted, you’re halfway there! Here we break down some useful tips to getting and retaining your clients.
More and more people in the hair and beauty industry are going freelance and one of the keys to sustainable success is knowing what’s happening with and how to manage your finances. Here we break down our top tips to get your started.
There are so many reasons for you to consider going freelance but what does it really entail when it comes to the paperwork side of things? Here we share our top tips to get you started.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
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PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
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Browsing behaviour data is collected and analysed to see how well our
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We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
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Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
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order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
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Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
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This policy was last updated on 23rd May 2018
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