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VAT Free sales explained header

During our VAT free sales you'll still be charged VAT (it's the law!), however the total amount you pay for your order will be as if you haven't paid the VAT. For example, if a product cost €100.00 (excluding VAT), the total when we charge VAT at the basket would be €123.00. However, during our VAT free promotions we would discount the price of this product to €81.30, making the total of the basket €100.00 when the VAT is added.


The VAT Free (equivalent) discount is 18.70% as it is applied to the pre-VAT price of the goods.



Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied. The total amount to pay is now the same as the subtotal prior to the discount being applied.

Before and after code is applied

VAT Free Basket (IE) - Before Discount
Before VATFREE Discount
VAT Free Basket (IE) - After Discount
After VATFREE Discount

Salon Furniture & Equipment, Olaplex, K18, College Kits and Shipping are excluded from the offer

 

Online VAT Free: Minimum spend of €20 +VAT applies. Please ensure you have entered any promotional codes before checking out, as discounts cannot be applied retrospectively to an order. Open to personal callers only & does not apply to Click & Collect orders. This offer cannot be used in conjunction with 4+1 promotions, Salon Furniture & Equipment, Olaplex, K18 or College Kits.

In Store VAT Free Open Days: Subject to a €40+VAT minimum spend. This VAT Free offer means the total payable is the pre-VAT total of the merchandise. VAT Free promotion is available in selected participating Capital stores only and does not apply to online orders, click & collect orders or telephone orders. This offer cannot be used in conjunction with 4+1 promotions, Salon Furniture & Equipment, Olaplex, K18 or College Kits. Privilege Points cannot be collected or redeemed on any VAT Free day or event. Please refer to marketing communications for details.

If you’re VAT registered you can still reclaim your VAT! 

Full terms and conditions here.