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What it does: So Pure Color is a mild, effective Ammonia and Paraben free hair color, inspired by nature. Enriched with essential oils and Argan oil to improve the hair structure and shine.
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Product information
Why it works
Enriched with Phytokeratin, to rebuild the hair structure. Argan oil, contains vitamin A and E for added moisture and Coconut base for extra conditioning. Essential oils give you an aroma experience aligned with the So Pure philosophy.