Skip to main content
Basket Preview
Your basket is empty.
Authentic Beauty Concept
Authentic Beauty Concept
Authentic Beauty Concept

PRODUCTS WITH INTEGRITY

Give your client the holistic experience of authentic beauty with thoughtful hair care products. This also means being mindful not just about our hair, but also about our body and soul to reconnect with ourselves. Man has historically pursued healthy hair using plant-based ingredients. Authentic Beauty Concept products use purified natural extracts like mango and basil. The ingredients are selected based on traditional uses and global knowledge. An eco-friendly extraction process preserves the benefits of the ingredients.
Authentic Beauty Concept

AUTHENTIC BEAUTY CONCEPT’S GOALS

As a brand, Authentic Beauty Concept believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can create real change and make bigger steps in the right direction.

Authentic Beauty Concept

ENERGY & CLIMATE

Understanding that there is 'no planet B', they are continuously evaluating business areas such as production, packaging, transportation and consumption to reshape the impact this has on our planet*, with commitments to: reduce CO2 emissions by 65% per ton of product by 2025, reduce their CO2 emissions by 75% and source 100% of their electricity from renewable energy sources by 2030, become climate-positive by 2040. *On company level and only their own operations, not including contract manufacturers.

 

MINDFUL PACKAGING

 

Their bottles, jars and cans are recyclable, and they’re reusable too; we've already seen some
#AuthenticBeautyMovement salons upcycle containers to create decorative plant pots!

Authentic Beauty Concept
Authentic Beauty Concept
Authentic Beauty Concept

CAREFULLY SELECTED INGREDIENTS


In order to bring this vision to life, we chose carefully selected vegan ingredients free from silicones, sulfates, parabens, artificial colorants and mineral oils. Up to 95% of our ingredients come from a natural origin**, including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch. For smooth hair, silicones have been replaced by plant-based ingredients – more concretely, by alkanes from rocket and coconut and sustainable guar. Owing to the special formula composition, some products do not even contain any specific replacement for silicones, with no compromise on performance. We have also used sustainable guar with good biodegradability; a perfect example of our interest in selecting ingredients with a transparent value chain. Guar is best known as a caring ingredient, which improves the feel of the hair. Our choice of sustainable guar means we are able to achieve high performance, while also being mindful of our social responsibility.

*Based on ISO 16128

Authentic Beauty Concept
Authentic Beauty Concept
Authentic Beauty Concept

STOCK THIS BRAND

Please enter your first name
Please check the size of the value you provided for First Name:, the maximum size for this field is 4000 characters.
Please enter your surename
Please check the size of the value you provided for Surname:, the maximum size for this field is 4000 characters.
Please enter your email address
Please check the size of the value you provided for Email Address:, the maximum size for this field is 4000 characters.
Please enter your address
Please check the size of the value you provided for Address:, the maximum size for this field is 4000 characters.
Please enter your post code
Please check the size of the value you provided for Post Code:, the maximum size for this field is 4000 characters.
Please enter your phone number
Please check the size of the value you provided for Phone Number:, the maximum size for this field is 4000 characters.
Please check the size of the value you provided for Which brands are you interested in?, the maximum size for this field is 4000 characters.
Please check the size of the value you provided for Business Category:, the maximum size for this field is 4000 characters.
Please confirm you are not a robot.
We have been unable to verify your identity, please confirm you are not a robot.

Authentic Beauty Concept