PRODUCTS WITH INTEGRITY
Give your client the holistic experience of authentic beauty with thoughtful hair care products. This also means being mindful not just about our hair, but also about our body and soul to reconnect with ourselves. Man has historically pursued healthy hair using plant-based ingredients. Authentic Beauty Concept products use purified natural extracts like mango and basil. The ingredients are selected based on traditional uses and global knowledge. An eco-friendly extraction process preserves the benefits of the ingredients.
MINDFUL PACKAGING
Their bottles, jars and cans are recyclable, and they’re reusable too; we've already seen some
#AuthenticBeautyMovement salons upcycle containers to create decorative plant pots!
CAREFULLY SELECTED INGREDIENTS
In order to bring this vision to life, we chose carefully selected vegan ingredients free from silicones, sulfates, parabens, artificial colorants and mineral oils. Up to 95% of our ingredients come from a natural origin**, including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch. For smooth hair, silicones have been replaced by plant-based ingredients – more concretely, by alkanes from rocket and coconut and sustainable guar. Owing to the special formula composition, some products do not even contain any specific replacement for silicones, with no compromise on performance. We have also used sustainable guar with good biodegradability; a perfect example of our interest in selecting ingredients with a transparent value chain. Guar is best known as a caring ingredient, which improves the feel of the hair. Our choice of sustainable guar means we are able to achieve high performance, while also being mindful of our social responsibility.
*Based on ISO 16128